The artistic value means to bring together the audience while Azoulay shrunken Human Head art means to speak to the audience and this to ponder. The art, as against shklovosky tenet to teach and delight, is a matter of pondering upon the real artistic value of the artifact. That is, what is the real or correct meaning of the art is central problem in understanding the picture. The key to understand the meaning of Azoulay art is to find the aesthetic value of the art because all his art has a hidden defamiliarized meaning and value. Just like Hans-Georg Gadamers theory of art in acquiring meaning, the picture of the Shrunken Human Head itself is the ontology of meaning, not the subject, the owner of the picture. The normal symbolic meaning of the art is that man cannot think at confused state, but the defamialiarized nature is that manĬan reason and make decisions even if in a confused state. He tries to make people think of the reality of a confused human state. Azoulay in his work shrunken Human Head is playing with the card of subversion denoted as defamiliarization. The subversion happens frequently, shklovosky cursed it, and he said in a verse in melodious rhythm that to copy nature is like copying ancient rules consequently, shklovosky called it defamiliarization. All said, Azoulay is trying to change the audiences aesthetic taste to conventionally different style. So is true that shklovosky work attributed to defamiliarization has increased artistic performances and values, for instance the shrunken Human Head piece.Īzoulay shrunken Human Head art throws new light upon tradition that modern critics would consider it as subversion. Similarly, it can be said that literary conventions before the twentieth century tend to follow the mirror theoretical value and so do our taste of aesthetic acquisition in appreciating and creating an aesthetic art or piece.
Legend he has been Azoulay, the heartfelt friend to shklovosky, always criticized and complained about shklovosky violating the rules of classical tenets to perceive principles set up and followed by artists in the past as well as contemporary ones. This is because of his conventional customs of the society that prefers to and typically call routine which we use for aesthetic value and experience in rooted and established as well as ferociously powerful and dominating to win the fusing of aesthetic prospects of the audience. By becoming part of the day-to-day popular culture, the artifact of the giraffe, in this case, naturalizes these ideas as well as other ways of interacting and looking at other nonhumans (Robinson 12).Īzoulay has shattered the sweet beautiful physics of the echo dream of the audience.
According to Robinson (2014) human-nonhuman relationship has always been part of mans culture, the artwork of the Giraffe is considered a relative contemporary phenomenon that reflects on each element of western cultures, modern ideas, and relationship with nonhuman artifacts. Just like shklovosky himself who had paced out the cannon or trinity regulated by this contemporaries, the artifacts will also try to inform the audience the significance of defamiliarization. All theoreticians and critics or the quasi ones are trying to cry in loud voice to denote: subvert to sub or not to, that is the definite question. One way to attain this is to break with convention and tradition. Punch the number into the digital audio device and place it near my ear. The device speaks. This is, in fact, a shrunken, human head. The recording goes on to describe that the head was taken from a gallery in Berlin along with a few other pieces and that It was not given permission to exhibit this photo. No explanation is given as to why. However, the audio recording referenced another piece, number 83, and said to look at that one for further information.Īll artists and directors desire to innovate something new to win the attention of the audience and the same time to have crashing and unforgettable impact the giraffes and shrunken head directors have found their way or ways out the general principle is to defamiliarize, as shklovosky has ever imagined as all arts attempt to attain.
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